We do in Louisville and will many times pre-order a DVD, but I've always wondered....

Why not have a character there for a meet and greet and if you pre-order a DVD, you get a free autograph and pic...something like that.

Snow White came out, what a few months back, and how hard would it be to hire an actress to play Snow White to kick off the Tuesday DVD release? She could do a meet and greet. This, to me, would seem like: 1) If a kid got a free autograph/pic, they (well, parents) would be more wiling to shell out the $$$ for the pre-order and 2) Would still get patrons to the store, thus possibly increasing someone picking up a shirt or something else while they were there.

I don't know, maybe it's wishful thinking.

Great point Double A!

The only problem (or potential problem) that I see with that is the cost involved. Obviously the Disney Store retail division would have to pay for the 'auditions' and casting piece of the process. Then, they'd have to coordinate the scheduling of the X amount of characters that they hire for the day/week, etc.

But, that shouldn't be that difficult of a process.

In the end, the customers would really benefit from having a great interaction with a character from the movie. And, I would guarantee that the Stores would see an uptick in total sales overall. Heck, who can say that their kid doesn't see at least a dozen things that they want to buy when walking through a Disney Store?

Great idea!

Thanks for this post and THANK YOU for pre-ordering your DVD's and Blu-ray's at Disney Store. Character meet and greets are highly desirable events, but unfortunately quite costly. The only Disney Characters available for official meet and greets are from either Disneyland or Walt Disney World. To keep up with events going on at your local Disney Store, visit DisneyStore.com/updates or become a fan at Facebook.com/DisneyStore.
Mark

I oversee guest experience and special events at Disney Stores. We appreciate any and all feedback about the store experience. We are all sprinting to the opening of a brand new store in Montebello, CA at the end of June - we are expanding this concept across the country in about 8 cities this year, hope you will get a chance to stop by and tell us what you think. Happy to answer any questions that relate to the stores.
Mark Villalovos